Logo - A book about design

This book tell us about the logo design. So, What is a logo? According to the writer of this book, he said that logo is just as ancient ancestors communicated through visual icons, modern brands speak to customers through imagery.

This book give me lots of ideas how to create a successful logo. The goal of logo design is simplicity in design. A logo needs to work across many different mediums to be successful e.g. the web, in newspapers or on a small business card. If a logo is too complicated, it is different to distinguish on a business card or in a small newspaper advertisement.

Logo is created by shapes, lines and colors. Colors is very important. It should be simple and can be translate on different backgrounds. For example,  rainbow colors work on a white background but will not translate on a dark background. All of these aspects need to be considered for a logo to be successful.
As you can see the IBM logo is a classically successful logo that is highly recognizable, very simple and
works across different mediums and on different backgrounds.